Why are my customers waiting? Why does it feel like I'm always playing catch-up? These are all symptoms of an operational challenge with...

What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to - Version A or Version B? Questions to Consider Why is it important? AB testing has proven to increase profit, revenue, and help narrow your target audience, as seen in the following two studies: In a study conducted by Indow Windows, a custom window inserting company, A/B testing was utilized, stressing awareness rather than focusing on conver

Investors provide starting capital for businesses, guidance for business development, and ensure that capital is invested correctly....

This regularly-updated guide gives an overview of funding resources available to small business owners in Arizona. Arizona Microcredit Initiative Microloans Overview Arizona Microcredit Initiative (AMI) is a 501(c)(3) nonprofit that empowers underserved entrepreneurs to start or expand businesses through low-interest microloans that are tailored to fit your business needs. Qualifications Loan funds must be used to purchase revenue-generating assets Fulfill collateral Agree to

How to Handle Your Business Issues with the Most Efficiency and the Least Stress Learn how to develop your critical thinking skills so...

Social media is a vital part of reaching out to customers on an online platform, especially Instagram for small businesses. Here the AMI...

Upskilling is the idea that the people in a business, whether that be the business owner or employees, will learn new material and skills which will improve their productivity in the workplace. Therefore, upskilling is crucial to business expansion because they will be able to accomplish a wider arrays of tasks. For example, taking customer relationships to the next step through customer and market information allows you to take your business to the next level. Utilizing read

To effectively expand your follower base and, consequently, your business, prioritize nurturing customer relationships. Consider what incentives would compel individuals to engage with your business and how you can foster meaningful connections with your customers. Implementing strategies such as running promotions or hosting giveaways via your social media platforms can offer tangible benefits to those who engage with your brand. These initiatives serve as opportunities to g

An Introduction to the What, Why, and How of Entrepreneurial Networking What is Networking and Why Should I Do It? AMI exists to make an impact, and it was with that enthusiasm that I marched into a local networking event for small business owners. I was nervous, to be sure – it’s not easy going somewhere unfamiliar surrounded by strangers to peddle your ideas, but I learned quickly that the business community is a friendly place, and within minutes, I had gotten to chatting

Setting the foundations for the purpose of your operations. Overview Business mission statements and vision statements are short descriptions of a business or organization that articulates the goals, objectives, and values of an organization; this is an important tool for making decisions and plans about a business. An organization can have one complete statement that describes its mission and values or two separate mission and vision statements. Business Mission Statement vs