What is an Industry Analysis? An industry analysis, also known as a market analysis, is used to provide information about an industry’s customers, competitors, financial characteristics, and other important variables that influence a company’s decision to enter the market. Using these insights, a company can make informed financial, operational, and marketing decisions. The Importance of Industry Analysis Industry Analysis defines the potential liquidity, solvency, and profit

What is Pricing? Pricing is a way for a brand to communicate a product’s value to consumers. Pricing can also help sellers determine their net profit margins, demonstrating how much a business earns from their goods and services. Increased prices can infer a higher quality product, whereas lower prices can target consumers looking for cheap products. To determine the price of a product, you must first establish your target demographic and their preferences. Setting A Price Wh