top of page

Building Your Business.. And Making a Plan

The Business Model Canvas is a simple, effective tool to create a plan for your business, no matter which stage you are in. It will help you describe, design, assess, and change your business model.



So what is a Business Model?


A business model describes the rationale of how an organization creates, delivers, and captures value. It is the real underlying workings of your business. It describes whom you are selling to and buying from, and includes your marketing strategies, company attitude, and underlying beliefs.


There are nine building blocks in the Business Model Canvas:

1. Customer Segments: An organization serves one or more different customer segments, from the mass market to niche markets – smaller, specialized markets – and anywhere in between. Each segment has characteristics that define it and set it apart from other segments.