What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to - Version A or Version B? Questions to Consider Why is it important? AB testing has proven to increase profit, revenue, and help narrow your target audience, as seen in the following two studies: In a study conducted by Indow Windows, a custom window inserting company, A/B testing was utilized, stressing awareness rather than focusing on conver

Social media is a vital part of reaching out to customers on an online platform, especially Instagram for small businesses. Here the AMI...

Learn how you can test two different advertisements to see which one is the most effective in obtaining consumers. --- COMING SOON ---...

The goal of doing market research is to equip yourself with the information you need to make informed business decisions about start-up, innovation, growth, and the 4 P's: Product — Improve your product or service based on findings about what your customers really want and need. Focus on things like function, appearance and customer service or warranties. Price — Set a price based on popular profit margins, competitors' prices, financing options or the price a customer is wi

In this video tutorial, our staff walks you through the 5 P's of Marketing so that you can effectively market your business. Arizona Microcredit Initiative (AMI) has consulting and microloan support for yourself and your business. If you have any more questions, you can schedule an appointment today through https://www.azmicrocredit.org/schedule-a-consultation-1 or reach out to us at info@azmicrocredit.org . Return Home Continue to Build Playbook

One of the biggest factors that determine the success of your business is the number of customers buying your products or services. In...