
A/B Testing
What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to - Version A or Version B? Questions to Consider Why is it important? AB testing has proven to increase profit, revenue, and help narrow your target audience, as seen in the following two studies: In a study conducted by Indow Windows, a custom window inserting company, A/B testing was utilized, stressing awareness rather than focusing on convers

Finding and Retaining Investors
Investors provide starting capital for businesses, guidance for business development, and ensure that capital is invested correctly. Finding investors is often the key to starting or expanding a successful business. Partnering with investors is very important for fostering the growth of a business. Therefore finding and establishing strong relationships with investors can result in growth in your business which will increase revenue. There are several types of investors: Ange