The Value Proposition is the tangible and intangible aspects of what your business offers. It is comprised of your product or service and the additional value and benefits your customers derive from it. So what is the value proposition? In short, it is the primary reason the customer chooses to pay for what you are selling. The Value Proposition is the first segment in the Business Model Canvas or "BMC" (see blog post here for further information on the BMC). In this blog pos