SEO The Basics: What is SEO? SEO is the  practice of enhancing your website so it appears higher in Google search results when potential customers search for what you offer. It involves using relevant keywords , creating helpful content, and optimizing your site's technical performance  so search engines can find and   rank your business . SEO In Action: When users see a result closer to the top of the page they subconsciously acknowledge that the search engines are listing t

To effectively expand your follower base and, consequently, your business, prioritize nurturing customer relationships. Consider what incentives would compel individuals to engage with your business and how you can foster meaningful connections with your customers. Implementing strategies such as running promotions or hosting giveaways via your social media platforms can offer tangible benefits to those who engage with your brand. These initiatives serve as opportunities to g

An Introduction to the What, Why, and How of Entrepreneurial Networking What is Networking and Why Should I Do It? AMI exists to make an impact, and it was with that enthusiasm that I marched into a local networking event for small business owners. I was nervous, to be sure – it’s not easy going somewhere unfamiliar surrounded by strangers to peddle your ideas, but I learned quickly that the business community is a friendly place, and within minutes, I had gotten to chatting

The goal of doing market research is to equip yourself with the information you need to make informed business decisions about start-up, innovation, growth, and the 4 P's: Product — Improve your product or service based on findings about what your customers really want and need. Focus on things like function, appearance and customer service or warranties. Price — Set a price based on popular profit margins, competitors' prices, financing options or the price a customer is wi

In this video tutorial, our staff walks you through the 5 P's of Marketing so that you can effectively market your business. Arizona Microcredit Initiative (AMI) has consulting and microloan support for yourself and your business. If you have any more questions, you can schedule an appointment today through https://www.azmicrocredit.org/schedule-a-consultation-1 or reach out to us at info@azmicrocredit.org . Return Home Continue to Build Playbook