top of page

Building Customer Relationships - Promotion Strategies

The best way to grow your followers, and thus your business, is to provide a value-add for them. Ask yourself what would make someone want to connect with your business. For example, running promotions or giveaways from your social media page can provide a benefit to those who connect. It is here where you will learn what promotion strategies can lead your business to success.

What are Promotional Strategies and why are they important?

Promotional strategies are designed to generate interest in your product or band. They use a unique combination of advertising, sales promotion, and promotional platforms, such as social media, to encourage customers to buy your product. It is a useful method to get more people to try your products, keep customers loyal, and identify potential customers.

What are some examples of Promotional Strategies?

A picture of Trader Joe's using promotional strategies to encourage the sales of items like cookie sticks using a picture of a bird in its nest.
A picture of Trader Joe's logo. This can be used as part of the promotional strategies as the brand name and logo are heavily intertwined

There are a wide variety of Promotional Strategies that are available for one to use. An example would be the use of coupons, which consumers can go and use to redeem a discount. Another one would be Buy One Get One Free. BOGOs are a great way for one to get their product into more people’s hands as these deals are often time-sensitive and it will incentive people to get the deal. And lastly, one of the most popular strategies from a consumer’s perspective is a giveaway. A giveaway gives people an opportunity to use a product for the first time.

With all of these strategies, ensure that your strategy matches your business’s brand standards. For example, Trader Joe's does not give out coupons but does have seasonal items as a promotional strategy.

Everyday examples of promotion strategies

An example of promotion strategies where Costco partners with Ritz to so that Ritz crackers can increase their products sold.

In this example, Ritz Crackers has partnered with Costco and is doing a giveaway to get their product into the hands of more people as a Promotional Strategy.

One of Subway's promotional strategies called BOGO, which is buy one get one free. The picture contains 2 sandwiches that would be bought for the price of one.

In this example, Subway is offering a BOGO deal on their Subs. This is an example of a Promotional Strategy in Action.

How to use Social Media to promote your product

Social media platforms, such as Facebook and Instagram, can be useful tools for increasing awareness and generating interest in your products. Introducing promotions on your business’s social media will inform existing customers as well as those already interested in your products of new opportunities to try your products at a discounted rate. This both rewards your loyal customer base and introduces new customers to your business.

Using promotion strategies to reach your target demographic

While using your business’ social media platforms is an effective method of reaching customers, creating targeted ads on social media will enable you to reach more prospective customers. Identifying those who might be interested in your products, either by sites they interact with or recent searches, will reach prospective customers that might not have heard of your brand. You can learn more about how to create social media ads by clicking here.

Promotional strategies are a vital and helpful tool that your business can employ to increase both short-term sales, but also long-term growth through an increase in awareness. Whether it be through discounts, coupons, or Buy One Get One Free, there are always opportunities for your business to promote its product. To learn more about the ways pricing can influence consumer expectations of goods, click here to read a short analysis covering pricing strategies.


Arizona Microcredit Initiative (AMI) has consulting and microloan support for you and your business. If you have any more questions, you can schedule an appointment today at or reach out to us at

Return Home

Continue to Build Playbook

Featured Posts
Recent Posts
Search By Tags
Follow Us
  • Instagram
  • LinkedIn
  • Facebook Basic Square
bottom of page