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Social Media Advertising

Overview

Google Ads

Overview

Google Ads is the paid advertising that appears on Google searches. If a search matches a keyword, your ad can appear at the top. For example, a bakery may choose keywords like “bakery”, “cake shop”, or “bakery near me."

Bid to Display Ad

Google determines which ads appear on each search result page from their advertiser’s bidding quotas. For example, if Example Company set a budget of $4 per ad, and their rival, Showy LLC, set a $2.50 per ad budget, the ad for Example Company would appear at the top of the page. However, just because the advertisement appears does not necessarily mean the advertiser will be charged yet.


Pricing Options