Industry analysis, also known as a market analysis, is used to provide information about an industry’s customers, competitors, financial characteristics, and other important variables that influence a company’s decision to enter the market. Using industry analysis, a company can make informed financial, operational, and marketing decisions. Creating a proper industry analysis can be quite complex, but by following proper considerations and strategies, your business decisions

Unsure about determining a fair price for your product? Incorporating effective business pricing strategies is paramount to effectively communicate the value proposition of your offering to your customers. With numerous pricing strategies available, it's essential to understand each approach thoroughly. We've curated a comprehensive guide to the most common pricing strategies, empowering you to select the one that aligns best with your business objectives and resonates most

How does my business compare to competition?

What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to - Version A or Version B? Questions to Consider Why is it important? AB testing has proven to increase profit, revenue, and help narrow your target audience, as seen in the following two studies: In a study conducted by Indow Windows, a custom window inserting company, A/B testing was utilized, stressing awareness rather than focusing on conver

Upskilling is the idea that the people in a business, whether that be the business owner or employees, will learn new material and skills which will improve their productivity in the workplace. Therefore, upskilling is crucial to business expansion because they will be able to accomplish a wider arrays of tasks. For example, taking customer relationships to the next step through customer and market information allows you to take your business to the next level. Utilizing read

The continual practice of reinventing an organization’s routines with the aim of improving efficiency. How to Implement BPI Start Small BPI is a marathon, not a sprint. Trying to improve too many processes at once will likely lead to management and/or employee burnout. Instead, observe some of the processes that occur within your businesses most often, and choose the one that could use the most improvement. Don’t Go It Alone Successful BPI requires support from both managem