Small Business Upskilling

Customer Obsessed

Taking customer relationships to the next step through customer and market information allows you to take your business to the next level. Utilizing readily available statistics can help small business owners with market research and competitive analysis.

References

General Business Statistics

• NAICS

• USA.gov Statistics

• Statistical Abstract of the United States

• U.S. Census Bureau

Consumer Statistics & Demographics

• Consumer Credit Data

• Consumer Product Safety

• American FactFinder

• Bureau of Labor Statistics

Economic Indicators

• Consumer Price Index

• Bureau of Economic Analysis

• Employment and Unemployment Statistics

Marketing Upskilling

Facebook Blueprint

Facebook Blueprint is a one-stop shop for everything there is to know Facebook Business Page including best practices for posting and advertising on Facebook and Instagram.

Social Media Monitoring

Learn actionable social monitoring takeaways for people of all skills levels related to keyword filtering, Google related searches, monitoring strategies for Facebook, and more!

Email Marketing for E-Commerce

Create engaging email marketing campaigns and learn to optimize your strategy in order to increase business revenue.

Inbound Marketing Certification

This HubSpot certification will teach the basics of email marketing, content marketing, SEO, reporting, and more to cultivate modern-day inbound marketing strategy.

Analytics Upskilling

Microsoft Excel Basics

Introduction to Analytics

Data Analytics with Excel PivotTables