What is SEO?
Search Engine Optimization or SEO is the process of making a website more accessible through organic search results, meaning the unpaid listing found at the top of search results that the search engine deemed most relevant to the user’s question. For example, if a user were to search for “coffee,” Starbucks would pop up first!
Why is SEO important?
SEO helps drive traffic to your site; it puts you at an advantage over the competition. Users are more likely to click on the website links that are toward the top of the page. It also establishes your website’s credibility. When users see a result closer to the top of the page they subconsciously acknowledge that the search engines are listing their best results first.
How Do I Start?
Step 1: Assess
Page speed is important because who likes waiting for a page to load? Page speed measures how fast your page would load. Here are a few ways to improve your page speed:
Compress pictures (under 1 Megabyte)
File Formatting for Pictures
Graphics=PNG’s ; Photographs=JPEG’s
Utilize “Lazy Loading”
Loads everything as you scroll so time to interact decreases significantly
Put applications & pictures on our website towards the bottom
Remove big pictures from Mobile
Enable “Sticky Headers”
Google page see insights states “A score of 90 or above is considered good. 50 to 90 is a score that needs improvement, and below 50 is considered poor.” Domain Authority
Domain Authority is a measure of a website’s authority in regards to its back link profile. It's graded from 0-100, the higher the number, the better! Your domain authority score is important to see where the search engine would rank you in comparison to other websites. It improves your reputation and builds trust in the users.
Create a spreadsheet of relevant websites to reach out to that have high domain authority
Draft a letter to send to websites that comes across as personal
Offer ways that your website can provide value:
Social media shout outs
Keywords help your page stand out! They provide the user with the direct information they are looking for via search engines! Here’s how:
Research some keywords that are relevant to your website
Regularly update your keywords
Use a Keyword Planner to find keywords with low competitiveness and moderate traffic
Google Keyword Planner (Account needs to be set up)
WordStream Free Keyword Tool
Keyword Surfer Chrome Extension
Use 1 topic per page and 1-3 keywords per page
Keyword(s) should be variations of the topic
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