Introduction to Competitive Analysis
How does my business compare to competition?
SEO Fundamentals
What is SEO? Search Engine Optimization or SEO is the process of making a website more accessible through organic search results, meaning...
Projected Income Statement
What is a Projected Income Statement? A projected income statement shows an estimate of the profits and losses in a future period of time...
Operational Analysis and Measuring Employee Effectiveness
At the core of every business is a set of steady-state assets that keep the whole operation running. These assets include everything from...
A/B Testing
What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to -...
Finding and Retaining Investors
Investors provide starting capital for businesses, guidance for business development, and ensure that capital is invested correctly....
