SEO The Basics: What is SEO? SEO is the  practice of enhancing your website so it appears higher in Google search results when potential customers search for what you offer. It involves using relevant keywords , creating helpful content, and optimizing your site's technical performance  so search engines can find and   rank your business . SEO In Action: When users see a result closer to the top of the page they subconsciously acknowledge that the search engines are listing t