Industry Analysis
What is an Industry Analysis? An industry analysis, also known as a market analysis, is used to provide information about an industry’s...
A/B Testing
What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to -...
Social Media 101
Social Media is a vital part is reaching out to customers on an online platform. Here the AMI team will walk you through how to set up a...
Building Customer Relationships- Promotion Strategies
The best way to grow your followers, and thus your business, is to provide a value-add for them. Ask yourself what would make someone...
Networking 101
An Introduction to the What, Why, and How of Entrepreneurial Networking What is Networking and Why Should I Do It? AMI exists to make an...
Why Conduct Market Research?
The goal of doing market research is to equip yourself with the information you need to make informed business decisions about start-up,...
Social Media Advertising
Overview Google Ads Overview Google Ads is the paid advertising that appears on Google searches. If a search matches a keyword, your ad...
