Industry analysis, also known as a market analysis, is used to provide information about an industry’s customers, competitors, financial characteristics, and other important variables that influence a company’s decision to enter the market. Using industry analysis, a company can make informed financial, operational, and marketing decisions. Creating a proper industry analysis can be quite complex, but by following proper considerations and strategies, your business decisions

An Introduction to the What, Why, and How of Entrepreneurial Networking What is Networking and Why Should I Do It? AMI exists to make an impact, and it was with that enthusiasm that I marched into a local networking event for small business owners. I was nervous, to be sure – it’s not easy going somewhere unfamiliar surrounded by strangers to peddle your ideas, but I learned quickly that the business community is a friendly place, and within minutes, I had gotten to chatting