Social Media 101

Social Media is a vital part is reaching out to customers on an online platform. Here the AMI team will walk you through how to set up a social media account for your business!

Basics of Instagram for Small Businesses

In today’s digital world, entrepreneurs (like you!) have the opportunity to expand their reach with the use of social media: Instagram, Facebook, Twitter, YouTube, and more. The days of the ever time-consuming door-to-door sales and sole word-of-mouth advertising are gone.

Expanding your digital footprint will enable your potential customers and other interested parties (think local news stations or local entrepreneur-empowering organizations like us) to more easily find your business. It helps customers understand what your business is all about, and allows you to establish a platform to more personally connect with your customers.

This tutorial is the first part of an Instagram mini-series: it will take you through the basics of building and setting up an Instagram account for your business.

How to Create an Instagram Account

Step 1:

Go to your smart device’s app store, look up Instagram, and download. Use the red circles as a guide if needed.

If you already have a personal profile, great! However, let’s make a second account specifically for your business.

Step 2:

Select an email and password that you will remember and use often. Select a username that should clearly reflect your business, such as your business name if it's not already taken.

(Hint: if it is already taken, try adding “AZ” to the end of it!)

Tip: Unless your business has a number, try to refrain from using numbers in your username. For example, our Instagram is @azmicrocredit, not @ami480.

Step 3:

Upload a profile picture—this should be a picture of your company logo.

Once your account information is created, you will be prompted with some of the following options. If you have contacts with any current or potential customers, it would be a great idea to let them know you have created an Instagram! Also, you should upload a profile picture of your company logo.

Step 4:

Lastly, you will be taken to your account where you may once again be prompted to sync contacts and/or be given suggestions on accounts to follow.

How to Navigate Instagram

Setting up Notifications

How to Post

Posting on Your Page

The next section of this article, “Content Creation Tips,” details what you should post specifically.

Posting on your Story

What is an Instagram Story? Unlike a regular post, an Instagram Story only lasts for 24 hours. You can use this to your advantage by posting about special daily deals or events your business is participating in.

Posting on your story is the same process as a normal post, except you will click on the top left icon labeled “Your Story”.

Content Creation Tips

Branding Your Business

Define your brand.

What is at the core of your business? What are your business’s values and mission? What do your customers value, and who is your target demographic? These questions can guide how you think about your business.

If you run a food business that is centered around delicious meals with a fun and vibrant community, you can showcase your food with bold colors. Occasionally show gatherings of people-centered around your food. If your business is driven by your team and your employees, feel free to showcase your team members and write about the awesome work that they’re doing!

Take and edit great pictures.