SET UP YOUR BUSINESS
Learn how to set up your business with the Interactive BMC
The Business Model Canvas is a simple, effective tool to create a plan for your business, no matter which stage you are in. It will help you describe, design, assess, and change your business model.
Hover over each segment to see the BMC in action! In this example, we applied the BMC to LinkedIn! Then, scroll down to find educational resources to help build each section of your Business Model Canvas.
Click here to learn more about Key Partnerships
Equinix (for data center facilities)
The companies or suppliers you work with in order to deliver your product or service.
Who do you need to work with to access key resources and execute key activities?
Click here to learn more about Key Activities
Actions a business performs to achieve their value proposition
Click here to learn more about Key Resources
The items essential for implementing a business's key activities such as a register, vehicle, or employee.
Manage Professional Identity & Build Professional Network
Identify and Reach Talent
Reach the Target Audience
Access to LinkedIn Database and Content
Click here to learn more about Value Proposition
The value that your business creates for its customers.
What problem is my business solving?
Click here to learn more on Cust. Relationships
Same-side Network Effects
Cross-side Network Effects
The methods used to interact with and retain customers.
Click here to learn more about Channels
LinkedIn Website Mobile Apps
Means of communication a business uses to interact with customers including a brick and mortar store or social media
Click here to learn more about Customer Segments
Advertisers and Marketers
Using shared characteristics to determine the target audience for a business.
Who is the target audience or market the business is solving the problem for?
General and Administrative
Web Hosting Costs
Marketing and Sales
All costs a business has, even if it is not tied directly to product creation (insurance, legal, rent, wages, etc.)
Free Offerings & Premium Subscriptions
How the product or service creates financial gain, outline your monetary collection methods and pricing.