SET UP YOUR BUSINESS
Learn how to set up your business with the Interactive BMC
The Business Model Canvas is a simple, effective tool to create a plan for your business, no matter which stage you are in. It will help you describe, design, assess, and change your business model.
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Hover over each segment to see the BMC in action! In this example, we applied the BMC to LinkedIn! Then, scroll down to find educational resources to help build each section of your Business Model Canvas.
Key Partnerships
Key Partnerships
Click here to learn more about Key Partnerships
Equinix (for data center facilities)
Content Providers
The companies or suppliers you work with in order to deliver your product or service.
Who do you need to work with to access key resources and execute key activities?
Key Activities
Key Activities
Click here to learn more about Key Activities
Platform Development
Actions a business performs to achieve their value proposition
Key Resources
Key Resources
Click here to learn more about Key Resources
LinkedIn Platform
The items essential for implementing a business's key activities such as a register, vehicle, or employee.
Value Proposition
Value Proposition
Manage Professional Identity & Build Professional Network
Identify and Reach Talent
Reach the Target Audience
Access to LinkedIn Database and Content
Click here to learn more about Value Proposition
The value that your business creates for its customers.
What problem is my business solving?
Customer Relationships
Customer Relationships
Click here to learn more on Cust. Relationships
Same-side Network Effects
Cross-side Network Effects
The methods used to interact with and retain customers.
Channels
Channels
Click here to learn more about Channels
Field Sales
LinkedIn Website Mobile Apps
Means of communication a business uses to interact with customers including a brick and mortar store or social media
Customer Segments
Customer Segments
Click here to learn more about Customer Segments
Advertisers and Marketers
Internet Users
Developers
Recruiters
Using shared characteristics to determine the target audience for a business.
Who is the target audience or market the business is solving the problem for?
Cost Structure
Cost Structure
General and Administrative
Web Hosting Costs
Marketing and Sales
Product Development
All costs a business has, even if it is not tied directly to product creation (insurance, legal, rent, wages, etc.)
Revenue Streams
Revenue Streams
Free Offerings & Premium Subscriptions
Marketing Solutions
Hiring Solutions
How the product or service creates financial gain, outline your monetary collection methods and pricing.