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Learn how to set up your business with the Interactive BMC

The Business Model Canvas is a simple, effective tool to create a plan for your business, no matter which stage you are in. It will help you describe, design, assess, and change your business model.

Hover over each segment to see the BMC in action! In this example, we applied the BMC to LinkedIn! Then, scroll down to find educational resources to help build each section of your Business Model Canvas. 

Key Partnerships

Key Partnerships

Click here to learn more about Key Partnerships

Equinix (for data center facilities)

Content Providers

The companies or suppliers you work with in order to deliver your product or service.

Who do you need to work with to access key resources and execute key activities?

Key Activities

Key Activities

Click here to learn more about Key Activities

Platform Development

Actions a business performs to achieve their value proposition

Key Resources

Key Resources

Click here to learn more about Key Resources

LinkedIn Platform

The items essential for implementing a business's key activities such as a register, vehicle, or employee.

Value Proposition

Value Proposition

Manage Professional Identity & Build Professional Network

Identify and Reach Talent

Reach the Target Audience

Access to LinkedIn Database and Content 

Click here to learn more about Value Proposition

The value that your business creates for its customers.

What problem is my business solving?

Customer Relationships

Customer Relationships

Click here to learn more on Cust. Relationships

Same-side Network Effects

Cross-side Network Effects

The methods used to interact with and retain customers.



Click here to learn more about Channels

Field Sales

LinkedIn Website Mobile Apps

Means of communication a business uses to interact with customers including a brick and mortar store or social media

Customer Segments

Customer Segments

Click here to learn more about Customer Segments

Advertisers and Marketers

Internet Users



Using shared characteristics to determine the target audience for a business.

Who is the target audience or market the business is solving the problem for?

Cost Structure

Cost Structure

General and Administrative

Web Hosting Costs

Marketing and Sales

Product Development

All costs a business has, even if it is not tied directly to product creation (insurance, legal, rent, wages, etc.)

Revenue Streams

Revenue Streams

Free Offerings & Premium Subscriptions

Marketing Solutions

Hiring Solutions

How the product or service creates financial gain, outline your monetary collection methods and pricing.

Can't find what you need? Email to schedule an appointment with our knowledgable staff!

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