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What comes to mind when you think of changing seasons?
The first thing that comes to my mind is pumpkin spice. Every year when September hits, pumpkin spice is everywhere, from coffee to soup.
While the cult of "pumpkin spice" has certainly proved to be effective, this marketing strategy is limited to the fall season. Here are some ideas for capitalizing on season marketing opportunities year-round:
Create a feeling
Pumpkin spice and everything nice! Use inexpensive decor in a physical store or share season-related photos on social media to celebrate the shared feelings associated with that season. Fall is known for being cozy and pleasantly chilly, winter is colder but exciting when new weather hits. Spring is known for blooming flowers and summer is the time for fun in the sun. Using the pleasant feelings associated with different seasons will help customers feel positively connected to your brand.
Connect with shared experiences
Find ways to incorporate your brand with shared experiences your customers might have. Perhaps this means posting on social media about how your product or service can be used for a holiday, or bring people together for a holiday. If your product is food-related, advertise how great your food is for family gatherings. If you have a service, find a way to explain how your service will help someone enjoy the holidays more. Fall is well-known for Halloween and Thanksgiving, but other seasons have major holidays too! Winter is host to a range of religious holidays from Hanukkah to Christmas, spring has St. Patrick's Day and Easter and summer has Memorial Day, Fourth of July and the "back to school" mini-season.
Everybody loves a good deal. Incentivize new customers with a special promotion or focus on retaining customers with the deal. Create demand by finding a way to connect your product or service with the season, then offer a discount for customers to try your business!
Remember, the key to great marketing is selling customers an experience through your brand! Happy fall!
To learn more about how your business can incorporate effective marketing strategies, contact Arizona Microcredit Initiative today!