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SEO for Small Businesses

SEO The Basics: What is SEO? SEO is the practice of enhancing your website so it appears higher in Google search results when potential customers search for what you offer. It involves using relevant keywords , creating helpful content, and optimizing your site's technical performance so search engines can find and rank your business . SEO In Action: When users see a result closer to the top of the page they subconsciously acknowledge that the search engines are listing their best results...
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HerRights: Building Nonprofit Programs For Women's Rights In Arizona And Abroad | AMI Success Story

In 2012 after the brutal assault of a woman in New Dehli, Tanu Ghosh an Indian native and Arizonan knew she had to something. Her...
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Crypt Music: How Local Friends Converted Their Hobby Into A Business | AMI Success Story

Crypt Music is a local DJ Collective that consists of four friends who have come together to share their love for music. They are working...
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Industry Analysis Example | Creating Your Own Industry Analysis

Industry analysis, also known as a market analysis, is used to provide information about an industry’s customers, competitors, financial characteristics, and other important variables that influence a company’s decision to enter the market. Using industry analysis, a company can make informed financial, operational, and marketing decisions. Creating a proper industry analysis can be quite complex, but by following proper considerations and strategies, your business decisions will result in...
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Business Pricing Strategy

Unsure about determining a fair price for your product? Incorporating effective business pricing strategies is paramount to effectively communicate the value proposition of your offering to your customers. With numerous pricing strategies available, it's essential to understand each approach thoroughly. We've curated a comprehensive guide to the most common pricing strategies, empowering you to select the one that aligns best with your business objectives and resonates most with your...
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Business Plan Writing Example | A Guide For Business Plan Writing

How do I write a business plan?
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Competitive Analysis for Small Businesses | A Competitive Analysis Example Template

How does my business compare to competition?
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SEO The Basics | Small Business SEO Tips

The business world as we know it is constantly changing. Just ten years ago, businesses would try to predict what their potential...
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Projected Income Statement - Income Statement Template

What is a Projected Income Statement? A projected income statement shows an estimate of the profits and losses in a future period of time...
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Creating Financial Statements | Template For Financial Statement

What are financial statements? Financial statements are reports that summarize important financial accounting information about your...
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Measuring Employee Effectiveness | Operational Analysis

Why are my customers waiting? Why does it feel like I'm always playing catch-up? These are all symptoms of an operational challenge with...
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A/B Testing

What is A/B Testing? The primary principle behind A/B tests is creating two versions to see which version users respond favorably to - Version A or Version B? Questions to Consider Why is it important? AB testing has proven to increase profit, revenue, and help narrow your target audience, as seen in the following two studies: In a study conducted by Indow Windows, a custom window inserting company, A/B testing was utilized, stressing awareness rather than focusing on conversions to address...
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The Key to Acquiring Small Business Investors | Finding and Retaining Investors

Investors provide starting capital for businesses, guidance for business development, and ensure that capital is invested correctly....
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Small Business Loans

This regularly-updated guide gives an overview of funding resources available to small business owners in Arizona. Arizona Microcredit Initiative Microloans Overview Arizona Microcredit Initiative (AMI) is a 501(c)(3) nonprofit that empowers underserved entrepreneurs to start or expand businesses through low-interest microloans that are tailored to fit your business needs. Qualifications Loan funds must be used to purchase revenue-generating assets Fulfill collateral Agree to AMI’s loan...
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Problem Solving 101| What is Business Problem Solving

How to Handle Your Business Issues with the Most Efficiency and the Least Stress Learn how to develop your critical thinking skills so...
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Instagram for Small Businesses

Social media is a vital part of reaching out to customers on an online platform, especially Instagram for small businesses. Here the AMI...
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A Key to Business Expansion: Small Business Upskilling

Upskilling is the idea that the people in a business, whether that be the business owner or employees, will learn new material and skills which will improve their productivity in the workplace. Therefore, upskilling is crucial to business expansion because they will be able to accomplish a wider arrays of tasks. For example, taking customer relationships to the next step through customer and market information allows you to take your business to the next level. Utilizing readily available...
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Building Customer Relationships - Promotion Strategies

To effectively expand your follower base and, consequently, your business, prioritize nurturing customer relationships. Consider what incentives would compel individuals to engage with your business and how you can foster meaningful connections with your customers. Implementing strategies such as running promotions or hosting giveaways via your social media platforms can offer tangible benefits to those who engage with your brand. These initiatives serve as opportunities to gauge which...
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Networking 101

An Introduction to the What, Why, and How of Entrepreneurial Networking What is Networking and Why Should I Do It? AMI exists to make an impact, and it was with that enthusiasm that I marched into a local networking event for small business owners. I was nervous, to be sure – it’s not easy going somewhere unfamiliar surrounded by strangers to peddle your ideas, but I learned quickly that the business community is a friendly place, and within minutes, I had gotten to chatting with another...
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Business Mission Statement and Vision Statement

Setting the foundations for the purpose of your operations. Overview Business mission statements and vision statements are short descriptions of a business or organization that articulates the goals, objectives, and values of an organization; this is an important tool for making decisions and plans about a business. An organization can have one complete statement that describes its mission and values or two separate mission and vision statements. Business Mission Statement vs Vision Statement...
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Building Customer Relationships | Customer Feedback Examples

Customer feedback is vital for business growth. Your business is, after all, built entirely around your customers. This is why whenever...
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A/B Testing

Learn how you can test two different advertisements to see which one is the most effective in obtaining consumers. --- COMING SOON ---...
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Supplier Scorecard

Choosing a supplier is a critical step for any business. Our Supplier Selection Analysis guide breaks down how to compare suppliers and...
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How To: Website Building With Wix

Wix is a user-friendly way to build a professional website for your business. In this video tutorial, our staff walks you through website...
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Why Conduct Market Research?

The goal of doing market research is to equip yourself with the information you need to make informed business decisions about start-up, innovation, growth, and the 4 P's: Product: Improve your product or service based on findings about what your customers really want and need. Focus on things like function, appearance and customer service or warranties. Price: Set a price based on popular profit margins, competitors' prices, financing options or the price a customer is willing to pay....
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5 Ps of Marketing Explained

In this video tutorial, our staff walks you through the 5 P's of Marketing so that you can effectively market your business. Arizona Microcredit Initiative (AMI) has consulting and microloan support for yourself and your business. If you have any more questions, you can schedule an appointment today through https://www.azmicrocredit.org/schedule-a-consultation-1 or reach out to us at info@azmicrocredit.org . Return Home Continue to Build Playbook
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Social Media Advertising | Using Social Media Marketing Tools

One of the biggest factors that determine the success of your business is the number of customers buying your products or services. In...
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Achieving Nonprofit Status

Most nonprofits are 501(c)(3) organizations, which means they are formed for religious, charitable, scientific, literary, or educational...
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Small Business Accounting 101

An essential part of your business plan is being able to calculate your net income by identifying your business's revenue and expenses. These may include revenues, expenses, gains, losses, and net income. Revenues This is income generated from normal business activities over a period of time. This is typically calculated as the amount of goods/services sold multiplied by the price it was sold for. Expenses The costs associated with normal business activities that are subtracted from revenue....
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Small Business Registration | How To Register A Small Business

Having a business idea is a great first step to eventually creating what may become a full-fledged business. But in order to get there, you must first take the steps to ensure you abide by all the legal concerns. In this blog post, we will teach you how to register a small business and we will go over the information and the concerns that are noteworthy in your decisions to set up your business. 1. Determine What Type of Business You Want to Register As Sole proprietor: A sole proprietorship...
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Business Process Improvement (BPI)

The continual practice of reinventing an organization’s routines with the aim of improving efficiency. How to Implement BPI Start Small BPI is a marathon, not a sprint. Trying to improve too many processes at once will likely lead to management and/or employee burnout. Instead, observe some of the processes that occur within your businesses most often, and choose the one that could use the most improvement. Don’t Go It Alone Successful BPI requires support from both management and...
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How Do I Construct Professional Emails

McKinsey and Company reports that emails consume over 25% of the average workweek . As email remains crucial for business communication,...
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Small Business Grant Funding

Grants are usually funds given from one entity to another, a grantor to a recipient, through an application process. Some grant awards...
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Building Your Business.. And Making a Plan

The Business Model Canvas is a simple, effective tool to create a plan for your business, no matter which stage you are in. It will help you describe, design, assess, and change your business model. By creating a simple one-page document covering your business's critical aspects, you can become more aware of your business’s current strengths and where its possible weaknesses can be addressed. In this post, we will go over how you can start building your business. Building Your Business: So...
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Small Business Insurance

Small business insurance is any business insurance policy, singular or packaged, designed to protect you from the unexpected costs of...
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What Value Does Your Business Offer? What Is The Value Proposition?

The Value Proposition is the tangible and intangible aspects of what your business offers. It is comprised of your product or service and...
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