The Dos and Don’ts of Marketing

Marketing is extremely important for your business; actually, it is your top priority. It does not matter how great your product or service may be if no one knows it exists. Strong marketing tells the world “Hey! We are here!” Here are some guidelines on how to market effectively. DO: Utilize your network DON’T: Market to random strangers The people in your own personal network are a great place to start marketing to. As a startup, you should avoid focusing all your time on strangers. The people in your network already know and trust you and therefore will be more likely to purchase your product or service. Invite small groups out for coffee and market to them over that fresh morning cup. Yo

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