Seasonal marketing: How you can engage customers

Photo via Unsplash on Pixabay What comes to mind when you think of changing seasons? The first thing that comes to my mind is pumpkin spice. Every year when September hits, pumpkin spice is everywhere, from coffee to soup. While the cult of "pumpkin spice" has certainly proved to be effective, this marketing strategy is limited to the fall season. Here are some ideas for capitalizing on season marketing opportunities year-round: Create a feeling Pumpkin spice and everything nice! Use inexpensive decor in a physical store or share season-related photos on social media to celebrate the shared feelings associated with that season. Fall is known for being cozy and pleasantly chilly, winter is co

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